Smart TV Tracking: How to Turn It Off
Many smart TVs use automatic content recognition (ACR) to identify what is on screen and build viewing profiles for advertisers.
Find the settings
Look in Settings for terms like Viewing Information, Interest-based Ads, ACR, Live Plus or Data Collection. Names vary by brand.
What to turn off
- Automatic content recognition.
- Personalised ads and advertising ID.
- Voice recording and microphone access if you do not use it.
- Sharing usage data with the manufacturer.
Other steps
- Do not link accounts you do not need.
- Use a streaming stick you trust or an external device.
- Keep firmware updated.
- Disconnect the TV from the internet if you only use it as a screen.
Key takeaway: Disable ACR and ad personalisation in your TV settings and avoid unnecessary account links.
