Google blocking data tracking of some 30 mn Chrome users; why it is killing off cookies

Even as Google is waging its biggest to maintain its number one position in the web browsing market, it has been revealed that the company has introduced a new feature that will be very beneficial for its users – Google is blocking data tracking. According to reports, Google has blocked third-party cookies for various Chrome users which is used to monitor their online browsing behaviour. The number of users with blocked cookies is small and only includes only 1 percent of total Google Chrome browser users. However, this is nothing new as other browsers, including Apple and Mozilla already provide this cookie-killer feature to its users.

Why Google is blocking data tracking of users

This is the first step to improving privacy. Tracking of users through cookies was used by websites to understand user trends and then serve them all kinds of related ads. It even included tracking of location to serve ads of establishments in the vicinity. Google itself was doing that as could easily be surmised from what was happening on users’ smartphones.

Google is planning to roll out the change to all users if the current exercise goes well by later this year. 

We are now on WhatsApp. Click to join.

How will you know if you are among the chosen few?

Google, in its blog, says users will be asked if they want to “browse with more privacy” and respond accordingly. Google blog revealed, “Participants for Tracking Protection are selected randomly — and if you’re chosen, you’ll get notified when you open Chrome on either desktop or Android.” 

You can also confirm through your browser’s preferences by going to the Chrome’s settings. In the Privacy and Security section, you will see multiple toggles for cookies. If you do not remember turning them on, then you must know that Google might have done it as part of their “Tracking Protection” program. 

Also, read these top stories today:

Dangerfor ChatGPT, Google Bard?

Free versions of AI models  are challenging Big Tech, but they could also benefit these giants more than one would expect.

Some interesting details in this article. Check it out here. 

Jobs in the Age of AI 

Daniel Shapero, LinkedIn’s COO, on his advice for Gen Z workers entering a labor market undergoing radical change. Dive in here.

Space race – the battle of the billionaires!

It is Jeff Bezos vs Elon Musk!

When the Vulcan rocket lifts off for the first time as soon as next week, multiple billionaires, including Amazon’s Jeff Bezos and SpaceX’s Elon Musk, are sure to be watching. Know what’s up here.