Private Browsing Mode: What It Does and Does Not Hide

Private or incognito windows are widely misunderstood. They are useful, but they are not a privacy shield.
What it does
- Does not save browsing history, cookies or form data after you close the window.
- Starts without your existing cookies and logins.
- Useful on shared computers and for testing.
What it does not do
- Hide your activity from your internet provider, employer or school.
- Hide your IP address from websites.
- Stop trackers during the session.
- Protect you from malware.
Better tools
For tracking protection use a privacy-focused browser or tracker blocking, and a VPN for network-level privacy.
Key takeaway: Private mode hides history from people using your device, not from the internet.

